We created the first Belgian TikTok effect on a brand account and it went viral.
In June, all Belgian students take their exams. A stressful period when, as a college, you can’t always make the most positive connection with students.
Coincidentally, that was also the period when TikTok opened their AR Effect House programme to everyone. A programme in which we had already been beta testers for a few months.
Talk about perfect timing
During our period as a beta tester for TikToks Effect House, we saw that prediction effects work very well..
Add to that one of the best-used formats to appeal to young people (memes), and the filter was born!
Curious about the results and Effect? Take a further look below.
And yes, these are 100% organic results with €0 media budget. Cool huh