For “uit de kleren”, a new TV program from VTM, we created an interactive augmented reality game for Instagram.

The aim of the game is to answer awkward questions with your partner, lover or whoever in your bubble where both move in the right direction to choose who this question applies to the most.

A hilarious AR game that we expanded on by adding 3D pillows behind your head that follow all your movements to give the look and feel of the program an extra touch.