Launch of new Streamz subscription on TikTok
To make streaming more accessible, Streamz introduced a budget-friendly subscription with advertising last year. This offer lowers the entry threshold and gives more people a chance to get acquainted with Streamz's extensive library.
The challenge
How do you make an affordable streaming subscription attractive to a wide audience, with a focus on young people and young adults? The key was in communicating a commercial message in a way that feels authentic because this is very important on a platform like TikTok. Our goal was not only to increase Streamz's perception of value for money, but also to drive conversions among a target audience sensitive to trends and humanity.
The solution
This required a strategy that was both creative and targeted. The result? A campaign built from two complementary components.
We create content that naturally integrates into any feed. From original productions to repurposed content for always-on strategies or targeted campaigns, we manage everything in-house.
Don't miss out on social commerce. We help you create strategies tailored to this goal while expanding into in-app shopping opportunities (beta), creator partnerships, content creation, and distribution.
TikTok and Reels have become the new Google. With younger generations using these platforms for discovery and solutions first, our mission is to capture their attention precisely where they're looking.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
We actively engage in conversations with your audience to understand their needs and preferences, fostering a deeper connection while staying reactive to cultural movements.
From defining strategy and budgets to media planning and execution, we ensure your distribution is spot-on when it comes to short-form advertising.
Match and manage, that’s what we do with creators for your brand from start to finish. From small creators to large audiences, and from product-focused UGC packages to brand ambassadors, we handle it all.
We manage your presence and content distribution across multiple key platforms.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
Imagine thousands of people creating with your brand. That's exactly what’s possible with our co-creation and social AR campaigns. We've organically reached millions, generating over 50,000 pieces of user-created content for brands.
Creative is the new targeting, especially when it comes to advertising assets. We create both ongoing and packaged ads, custom-tailored to align with your business goals.
The result
The campaign succeeded in reaching a young audience and introducing them to the new Streamz subscription in an authentic way. Thanks to the combination of creative in-house ads and credible content creator collaborations, the message was not only compelling, but also extremely accessible. We surpassed all ads that were slightly more classic in their execution.
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