The First AR Filter for Belgian Brands on TikTok Went Viral
Last year, together with KdG, we created the first AR filter “How My Next Exam Will Go” on TikTok, aimed at connecting with students during one of the most challenging times of their year.
The challenge
In June, Belgian students face the stress of final exams. To connect with them during this difficult time, we partnered with KdG to create a fun way for students to express themselves and relieve some of that stress. Our goal was to engage them in a relevant, lighthearted, and supportive way, offering a break from the pressure while staying connected to their needs and emotions.
Our approach
Seeing the popularity of AR effects on TikTok, we saw an opportunity to engage students through TikTok’s newly launched Effects House program. This was the first community effect uploaded by a brand in Belgium. To create the right effect, we analyzed student behavior on TikTok. We found that students often stress over their grades but enjoy guessing—and laughing—about their results. Tapping into the meme culture of our 18-24-year-old audience, we created 15 memes representing exam results, which were integrated into a randomized AR effect for students to interact with and share.
We create content that naturally integrates into any feed. From original productions to repurposed content for always-on strategies or targeted campaigns, we manage everything in-house.
Don't miss out on social commerce. We help you create strategies tailored to this goal while expanding into in-app shopping opportunities (beta), creator partnerships, content creation, and distribution.
TikTok and Reels have become the new Google. With younger generations using these platforms for discovery and solutions first, our mission is to capture their attention precisely where they're looking.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
We actively engage in conversations with your audience to understand their needs and preferences, fostering a deeper connection while staying reactive to cultural movements.
From defining strategy and budgets to media planning and execution, we ensure your distribution is spot-on when it comes to short-form advertising.
Match and manage, that’s what we do with creators for your brand from start to finish. From small creators to large audiences, and from product-focused UGC packages to brand ambassadors, we handle it all.
We manage your presence and content distribution across multiple key platforms.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
Imagine thousands of people creating with your brand. That's exactly what’s possible with our co-creation and social AR campaigns. We've organically reached millions, generating over 50,000 pieces of user-created content for brands.
Creative is the new targeting, especially when it comes to advertising assets. We create both ongoing and packaged ads, custom-tailored to align with your business goals.
The next case.
Is your brand ready for a little extra love?
Join our creator team!
