From summer campaign to permanent partner
How we helped Colruyt grow on TikTok with authentic and inspiring content - laying the foundation for a long-term partnership.
The challenge
Colruyt asked us to take over their TikTok account for two summer months. The mission? To use the platform to reinforce the main message of their summer campaign: Colruyt is your reliable and inspiring partner during the summer, always at the lowest prices.
Our goal was clear: create content with the aim of raising awareness and building a community and do so with authentic, native content that doesn't feel like advertising. We wanted to appeal to the digital generation and young families with videos that entertain and inspire.
Our approach
We developed a strategic content plan built on several key pillars, all aimed at maximizing impact. By creating fresh, innovative in-house productions tailored specifically to the platform, we ensured content that truly resonated. At the same time, we stayed agile and relevant by responding smartly to trends within the target audience and the broader TikTok community. To further enrich the content mix, we collaborated with talented Flemish and Walloon creators, adding authenticity and diversity to our approach. This combination of strategy and creativity allowed us to deliver a compelling and effective campaign.
We create content that naturally integrates into any feed. From original productions to repurposed content for always-on strategies or targeted campaigns, we manage everything in-house.
Don't miss out on social commerce. We help you create strategies tailored to this goal while expanding into in-app shopping opportunities (beta), creator partnerships, content creation, and distribution.
TikTok and Reels have become the new Google. With younger generations using these platforms for discovery and solutions first, our mission is to capture their attention precisely where they're looking.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
We actively engage in conversations with your audience to understand their needs and preferences, fostering a deeper connection while staying reactive to cultural movements.
From defining strategy and budgets to media planning and execution, we ensure your distribution is spot-on when it comes to short-form advertising.
Match and manage, that’s what we do with creators for your brand from start to finish. From small creators to large audiences, and from product-focused UGC packages to brand ambassadors, we handle it all.
We manage your presence and content distribution across multiple key platforms.
We build social strategies focused on short-form content. From comprehensive TikTok strategies to specialized approaches for creators, shopping, advertising, etc. — whether in an always-on context or for specific campaigns — we’ve got it covered.
Imagine thousands of people creating with your brand. That's exactly what’s possible with our co-creation and social AR campaigns. We've organically reached millions, generating over 50,000 pieces of user-created content for brands.
Creative is the new targeting, especially when it comes to advertising assets. We create both ongoing and packaged ads, custom-tailored to align with your business goals.
The impact
The results spoke for themselves: Colruyt found its niche on TikTok. The reactions under the videos were not only positive, but they formed the basis for a real love community. One of the best feedback moments came from the brand itself: ‘We had forgotten that we are a love brand.’
In addition to this qualitative feedback, we also exceeded all predefined KPIs. And this did not go unnoticed. After the summer, Colruyt decided to appoint us as their regular TikTok partner.
The next case.
Is your brand ready for a little extra love?
Join our creator team!
